January 22 2015.


Suzuki GB has announced that its range of utility ATVs will now come fitted with CESAR – an electronic security identification system developed by leading security specialist, Datatag. Launching the initiative at LAMMA, the UK’s biggest agricultural show, Suzuki claims to be leading the way in protecting its customers from ATV theft – one of the top three rural crimes – as the system is designed to act as both a deterrent against theft and as a powerful way to recover in the event of a theft.

The CESAR system, the official security initiative of the Construction Equipment Association (CEA) and the Agricultural Engineers Association (AEA), is powered by technology from leading security specialists, Datatag, and figures released by the police show an unmarked machine is four times more likely to be stolen.

Using Datatag’s state of the art identification technologies including tamper evident warning labels, RFiD transponders, Datadots® and forensic DNA, an ATV’s true identity cannot be erased thus making it unattractive to potential thieves.

Datatag’s class-leading technology, backed up by a 24/7 call centre, has been praised by the police for its success in reducing theft not only in agriculture but also cycle, motorcycle and power tool markets.

George Cheeseman, sales and marketing manager – Suzuki ATV and Marine, explains, “At Suzuki we take customer service seriously and, just as we have in the Marine sector, we are proud to be the first brand to fit Datatag technology as standard to our range of ATVs in order to protect our customers, and what's more, the only ATV brand to offer this. Rural crime costs far more than just the cost of the equipment stolen and we are confident that this decision will have far-reaching benefits for owners of new Suzuki ATVs.”

Chris Harrison, sales director of Datatag, adds, “Our technology within the CESAR system has proved itself time and time again in the construction and agriculture markets and this forward-thinking, proactive step by Suzuki will have a significant impact, reducing theft of its ATVs and thereby protecting its customers.”