November 6th, 2025.




In the vital world of agriculture and the exhilarating realm of off-road leisure, an ATV is more than just a vehicle; it's an indispensable tool, a trusted companion, and a significant investment. However, as the latest figures reveal, these essential machines are increasingly becoming targets for organised crime.

The NFU Mutual Rural Crime Report for 2021 cast a stark light on the problem, highlighting a staggering £53.3 million yearly cost of agricultural vehicle theft, with ATV theft alone accounting for £2.5 million of that burden.

For Yamaha ATV UK, protecting customers' assets and providing genuine peace of mind has always been a top priority. In response to this growing threat, Yamaha UK is proud to strengthen its partnership with Datatool, a leader in vehicle security and tracking, to offer a robust solution designed to keep your Yamaha ATV where it belongs – #ByYourSide.

"The escalating issue of ATV theft is a serious concern for our customers, particularly within the farming community where these machines are crucial to daily operations," states Dan Palmer, Manager RVGC at Yamaha UK. "It's paramount that Yamaha takes proactive steps to offer a tangible solution. Partnering with a proven expert like Datatool means we can provide our customers with a highly effective defence against this ever-growing problem, ensuring their peace of mind."

This strategic collaboration means that every new Yamaha ATV purchased comes with a Datatool unit included free of charge. This cutting-edge, GPS/GSM-based tracking system offers advanced features designed for rapid recovery. Jon Couling of Datatool underscores the system's effectiveness: "Datatool is specifically engineered for robust protection. Its highly accurate tracking, real-time alerts, and the dedicated monitoring centre mean that when a protected ATV is stolen, swift action can be taken. We're incredibly proud of our 96% recovery rate on stolen ATVs fitted with our system, a testament to its effectiveness in getting machines back to their rightful owners."

The Datatool unit is also NFU approved, a crucial endorsement that often results in favourable insurance terms, ensuring that your investment is covered.

A Small Investment for Immense Security
While the Datatool unit is provided free with your new Yamaha ATV, it's important to note that a fitting cost applies, and there is an annual subscription for the monitoring service. When considering this outlay, it pales in comparison to the significant financial and emotional toll of theft. Replacing a stolen ATV, dealing with insurance claims, and experiencing operational downtime can cost far more than the initial fitting and modest annual subscription. The ability to recover your stolen ATV quickly, as demonstrated by Datatool's impressive recovery rate, saving not just money but also invaluable time and stress, allowing you to get back to work or play faster.

By providing this advanced security solution, Yamaha UK continues its 70-year tradition of being #ByYourSide, offering not just world-class machinery but also the comprehensive support and peace of mind its customers deserve. For more details on the Datatool system and to secure your investment, speak to your local authorised Yamaha ATV dealer.

www.yamaha-motor.eu